Barbie: A Feminist Statement or a Glorified Cliché?

Did Barbie truly push the boundaries of filmmaking or merely capitalized on a feminist veneer?

Katarzyna Portka
6 min readJan 27, 2024

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Photo by Samuel Ramos on Unsplash

Barbie is more than a film about a doll. It is a cultural tidal wave.

Directed by Greta Gerwig and starring Margot Robbie, it offers a tongue-in-cheek commentary on women’s roles, the male gaze, and the fight against patriarchal norms, all wrapped in a visually stunning package.

The film’s global success, grossing over $1 billion, defies the belief that female-centric films are just niche attractions.

Barbie changed the game by proving that stories led by and about women can both command the box office and capture hearts worldwide.

The Oscars’ Surprising Oversight

The 96th Academy Awards brought with it a baffling paradox.

Despite its cultural impact and box office success, Barbie faced a startling snub, with no nominations for director Greta Gerwig or lead actress Margot Robbie.

The Oscars’ recognition of Ryan Gosling as Ken, while overlooking Robbie’s portrayal of Barbie, mirrors the very themes “Barbie” critiques: the overshadowing of female achievements by their male counterparts.

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Katarzyna Portka
Katarzyna Portka

Written by Katarzyna Portka

Hungry for advice? I am here for you. I write about small habits that lead to monumental changes.

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